STRAIGHT FROM THE EXPERTS: 4 TIPS FOR CREATIVE EFFECTIVE MOBILE VIDEO ADS

While mobile is often overlooked by advertisers, we at Fetch believe that mobile video has the power to forever change the world of advertising. People today spend more time with their mobile phones than watching TV. While commercials have traditionally set the paradigm for advertising, they do not translate to the mobile screen. The small(er) screen is inherently fleeting and visually simple, so we cannot repurpose commercials and be effective on mobile. Frank Lipari and Nigel Evan Dennis (our Creative Director and Art Director, respectively) share their top four tips for creating mobile ads that the feel authentic.

Jose Campbell

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vivamus sit amet semper lacus, in mollis libero. Sed a ligula quis sapien lacinia egestas.

John Zhao

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec ac fringilla turpis.